Generate a Buzz: 3 Ways Text Messaging Enhances Your Content


By Gene Sigalov

Your customers are finding you faster than you can find them.

It’s what content marketing is all about: giving consumers reason to find you and reason to stay with you; accumulating useful content upon which to build a partnership of trust.

But in today’s attention-deficient world, you can’t count on consumers to engage with your content for more than moment, (and that’s if you’re lucky). They forget. They get distracted. They find a competitor’s site instead.

No longer can you afford to rely solely on passive content, content that just sits on your site waiting to be discovered.

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Visual Cycle are the experts in creative outdoor advertising and guerrilla marketing. Visit our site to see how we can make your small business marketing more effective with techniques such as QR code marketing, Text message marketing, Google Places Optimization & Search Engine Optimization.

Contact: Craig Cook

Mobile: (408) 375-6802
Email: Email us
Video: Outdoor Advertising

The Keys to a Successful Small Business Marketing Campaign


By Bob Ruffolo

When small business owners have approached me in the past, they’ve told me that they’ve given up on their marketing campaign. They see little to no results, and they tend to spend more money on the campaign than they get in return.

For anyone who is a small business owner, I have some great news for you: you can have a successful small business marketing campaign. Not only that, but you can have an effective marketing campaign that is also likely going to cost you a fraction of what it’s costing you to have a campaign now.

Wondering how it can be done? Then keep reading:

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Visual Cycle are the experts in creative outdoor advertising and guerrilla marketing. Visit our site to see how we can make your small business marketing more effective with techniques such as QR code marketing, Text message marketing, Google Places Optimization & Search Engine Optimization.

Contact: Craig Cook

Mobile: (408) 375-6802
Email: Email us
Video: Outdoor Advertising

Intriguing Outdoor Advertising – 33 New Examples


Outdoor advertising is any type of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print and Internet advertising.

Outdoor advertising, therefore, is focused on marketing to consumers when they are in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.

This article comes as a follow up after the one featuring billboard advertisements which you enjoyed, but this time featuring recently released outdoor advertising examples.

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Visual Cycle are the experts in creative outdoor advertising and guerrilla marketing. Visit our site to see how we can make your small business marketing more effective with techniques such as QR code marketing, Text message marketing, Google Places Optimization & Search Engine Optimization.

Contact: Craig Cook

Mobile: (408) 375-6802
Email: Email us
Video: Outdoor Advertising

How to Stand Out Among Bigger Brands on Google


By AJ KUMAR

Google loves big brand names, and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimization (SEO).

In regard to natural search results, the better the results Google can deliver, the more people will use its service. To provide the best possible results, Google tries to identify website elements that provide quantifiable proof that users find a given site valuable, as well as to refine its ranking algorithms to ensure that these factors are prioritized. Website branding falls into this category because users tend to trust and engage more with website brands they know than with lesser-known competitors.

Spend time on any SEO news website and you’ll likely find dozens of articles about how difficult the world’s largest search engine is making it for small-time webmasters to compete with the big brand boys. But instead of bemoaning the fact that bigger brands seem to receive advantageous treatment in natural search results, follow these three tips to harness the power of branding for your own site:

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Visual Cycle are the experts in creative outdoor advertising and guerrilla marketing. Visit our site to see how we can make your small business marketing more effective with techniques such as QR code marketing, Text message marketing, Google Places Optimization & Search Engine Optimization.

Contact: Craig Cook

Mobile: (408) 375-6802
Email: Email us
Video: Outdoor Advertising

20 CRUCIAL Mobile Marketing Mistakes to AVOID


Everyone’s talking about Mobile Marketing when it comes to finding the most cost-effective methods to generate more customers, sales and profits for businesses.

That’s because mobile phone Internet usage is massive and is not expected to decline any time soon. In fact, in a few years, mobile Internet usage is expected to exceed desktop Internet usage.

However, many businesses are rushing into the hot mobile medium without making sure they are doing everything properly, which makes the whole thing a complete waste of your time.

Here are some Mobile Marketing mistakes your business and your customers business should AVOID in order to get the best rate of return on your Mobile Marketing Campaigns:

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Visual Cycle are the experts in creative outdoor advertising and guerrilla marketing. Visit our site to see how we can make your small business marketing more effective with techniques such as QR code marketing, Text message marketing, Google Places Optimization & Search Engine Optimization.

Contact: Craig Cook

Mobile: (408) 375-6802
Email: Email us
Video: Outdoor Advertising

YOU DON’T HAVE TO BE A SMALL BUSINESS MARKETING EXPERT TO CONVERT FACEBOOK AND TWITTER FANS TO CUSTOMERS


by Jeanna Barrett

If Facebook were a country, it would have the third largest population of any nation in the world. Twitter has a bit more than half as many members, but would still rank fourth. The gathering of so many people in one virtual place both excites and frustrates marketing professionals, so we can only imagine how it might excite and frustrate the small business owner who literally has the world of potential customers at their keyboard fingertips, but might not have the chops or time to reach them.

Social media is an powerful tool for creating brand awareness and cultivating good feelings for your small business, but the real struggle with social media lies in converting all those folk with their good feelings and awareness into paying customers. You don’t have to be a small business marketing expert because there is no quick trick. Think of the process as a crescendo of the three “Cs” of successful social media marketing – communication, commitment and cash.

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Visual Cycle are the experts in creative outdoor advertising and guerrilla marketing. Visit our site to see how we can make your small business marketing more effective with techniques such as QR code marketing, Text message marketing, Google Places Optimization & Search Engine Optimization.

Contact: Craig Cook

Mobile: (408) 375-6802
Email: Email us
Video: Outdoor Advertising

Outdoor Advertising- As some sort of Brand Promotion Tool – Awards


by Andy Nolen

Advertising as a result of backyard applications is definitely an oldie ‘modus operandi’ although this kind of manufacturer event however provides efficiency. When that pertains adopting outdoor advertising and marketing tools, entrepreneurs will quickly realize these people a bit of more advanced than direct sales marketing and advertising advertisments in addition to tools. Outdoor Ads give some sort of flashier browse audiences when compared with home-based ads. However, that many stunning part of outdoor advertisements is definitely that they look extra actual as well as tangible than other kind connected with ads.

The aspects of promotion through outdoor gear are generally reviewed below.

Availability

Outdoor ads can be purchased regarding goal shoppers surrounding the clock, week, thirty day period as well as for a year. Outdoor advertising aren’t short lived or maybe periodic; they may be readily available consumers for the steady period involving time. And there’re constantly throughout perception pertaining to the audience for the duration of morning or even night, rainfall or perhaps sunshine. Comparing to be able to radio, television along with print advertising outdoor advertising are not brief and also intermittent.

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Visual Cycle are the experts in creative outdoor advertising and guerrilla marketing. Visit our site to see how we can make your small business marketing more effective with techniques such as QR code marketing, Text message marketing, Google Places Optimization & Search Engine Optimization.

Contact: Craig Cook

Mobile: (408) 375-6802
Email: Email us
Video: Outdoor Advertising

Small Business Marketing – Have No Fear!


By Mike Sprouse

I was on the phone the other day with a client, one we have been working with for several months now. She said “you know, I thought when we first started talking that we would be ‘too small’ for a company like yours and that you wouldn’t deem us worthy of your time.”

She is very well-spoken and that is exactly what she said.

It did get me thinking, because this is not the first time I’ve heard this from our clients, and across the marketing services industry. Small, or even medium-sized, businesses sometimes – or often times – feel that they can’t get the help they need because they’re too small. This is especially a feeling when it comes to marketing. Likely, small business owners have been and are focused on their product or service, and making it the best product or service they can. They don’t have the time to think about marketing that product or service, and thinking about what assets they possess which would help sell that product or service.

If you’re a small business owner, the last thing you can afford to do is hire a huge Sales staff or a huge Marketing staff. Often, you are not only the subject matter expert for your product or service, but you’re the VP of Sales, VP of Marketing, VP of Technology and everything else. Which, let’s face it, is way too much to ask of anyone.

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Visual Cycle are the experts in creative outdoor advertising and guerrilla marketing. Visit our site to see how we can make your small business marketing more effective with techniques such as QR code marketing, Text message marketing, Google Places Optimization & Search Engine Optimization.

Contact: Craig Cook

Mobile: (408) 375-6802
Email: Email us
Video: Outdoor Advertising

7 Irresistible Guerrilla Marketing Tips


By Dave Bui

Guerrilla marketing is grass root marketing as it involves direct contact with your customers. All that you need for a successful guerrilla marketing campaign are ingenuity, smart positioning and timing. Here are 7 irresistible tips to create a successful guerrilla marketing campaign.

1.Cost effective advertising: Everyone knows that advertising in offline media may or may not get eyeballs. There is no fool-proof way to measure views. Advertising in online media can be intrusive. Pop-up advertisements, which show up when you are scanning a page, are annoying to most, if not all, netizens. But you can grab attention of your target audience by placing ads on vehicles. Use your own business vehicle to advertise your product. Make it colorful and eye catching and you could get better response than you expect.

2.Targeting competitor’s customers: This is an irresistible guerrilla marketing tactic. Earlier, in the days before the internet, it would be virtually impossible to target these guys. The only way it could be done would have been for the sales team to actually schedule face-to-face meetings. However, thanks to Facebook and LinkedIn, it is now easy to go after these people. Identifying them through a competitor’s fan page on Facebook is step one. Having identified them, the next step is to do targeted advertising or proactively wooing them.

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Visual Cycle are the experts in creative outdoor advertising and guerrilla marketing. Visit our site to see how we can make your small business marketing more effective with techniques such as QR code marketing, Text message marketing, Google Places Optimization & Search Engine Optimization.

Contact: Craig Cook

Mobile: (408) 375-6802
Email: Email us
Video: Outdoor Advertising