In the next phases of Airport Marketing Month here at the SageRock blog, I want to take a look at how the airports are doing from a search engine optimization standpoint.
One key to analyzing SEO ranking factors is to be sure you are comparing apples to apples. There is no point in comparing a car manufacturer with an airport. They are in completely different parts of the search world. So the fact that GM has over 18,000 links according to SEMrush is of no concern to an airport. Looking at what other airports are doing is going to be more important to you.
There are four primary numbers I like to look at when doing a quick once over on the SEO health of the U.S. airport Web site:
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