How to Implement Mobile Coupons for Your Business?


By Sandeep Gulyani

Customers now look for not only online or paper coupons, but a recent study from the Mercator Advisory Group, an independent market research and analytic firm based in the U.S., suggests that the demand for mobile coupons is growing, but few people are getting such coupons. Businesses have to go where the customers are, and for the 88% of U.S. adults who own cell phones, that means going mobile. Mobile coupons can be used at retail stores for savings or to redeem a reward.

Driving traffic via mobile coupons requires a four-step strategy:

Step One: Decide what kind of mobile coupon to offer

Mobile coupons generally come in two different formats:

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