IKEA Creates A Well Furnished Porta Potty

“Let them experience our product.”

That’s one of the most popular line you will hear from a client [and from an advertising agency]. Anyone working in the advertising industry would tell your that. They know that letting the customers try their product beats the hell out of showing hero shots accompanied with smart taglines. The problem is that it is way easier said than done.

How do you make your customers experience your product through advertising and marketing?

Ikea Proved It Is Simple

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Video: Outdoor Advertising