Moms in business: Marketing on a shoestring

By Debra Plunkett

May is the month we recognize and celebrate moms for their amazing accomplishments, which for many moms includes far more than family duties.

Between shuttling the kids from one activity to the next, preparing dinner, folding laundry and refereeing the fights over which Wii game to play, a great number of moms also run small businesses. In an ongoing small business marketing series, we’ve explored several ways to market a small business on a budget — something savvy moms know a thing or two about.

When marketing dollars are limited, Internet tools like Facebook, Twitter and Pinterest are a natural choice for many mom-entrepreneurs. But simply showing up doesn’t mean you’ll automatically make sales.

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Visual Cycle are the experts in creative outdoor advertising and guerrilla marketing. Visit our site to see how we can make your small business marketing more effective with techniques such as QR code marketing, Text message marketing, Google Places Optimization & Search Engine Optimization.

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